PPA = (Pay per Action) - PPF = (Pay per Free Registration) - PPI = (Pay per Install) - PPL = (Pay per lead) - PPM = (Pay for one thousand) - PPS = (Pay per Sale) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
PPM or (Pay Per Impression), is a type of online advertising that means paying a fee each time your ad is displayed on a particular page. Many online advertising services like Google Adwords and Facebook offer PPM options for marketing your business effectively and inexpensively. The most well-known way of operating a campaign for PPM ads is a flat fee per thousand impressions. This is known as CPM, or cost per thousand impressions, with the M being the Latin numeral for 1,000. CPM has one key advantage over other forms of digital marketing when done strategically, it can be significantly less expensive than PPC marketing, and deliver similar results.