PPA = (Pay per Action) - PPF = (Pay per Free Registration) - PPI = (Pay per Install) - PPL = (Pay per lead) - PPM = (Pay for one thousand) - PPS = (Pay per Sale) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
PPA or (Pay per Acquisition) (PPA) is pay per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (contact request, newsletter sign up, registration, subscription) Direct response advertisers often consider PPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred. The desired acquisition to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in a desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a pay per acquisition basis, but this form of Mobile Platform, Dating Platform, Adult VOD Platform, is most often referred to as (per inquiry). Although less common, print media will also sometimes be sold on a PPA basis.
PPM or (Pay Per Impression), is a type of online advertising that means paying a fee each time your ad is displayed on a particular page. Many online advertising services like Google Adwords and Facebook offer PPM options for marketing your business effectively and inexpensively. The most well-known way of operating a campaign for PPM ads is a flat fee per thousand impressions. This is known as CPM, or cost per thousand impressions, with the M being the Latin numeral for 1,000. CPM has one key advantage over other forms of digital marketing when done strategically, it can be significantly less expensive than PPC marketing, and deliver similar results.