CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - CPV (Cost per View)
Le RTB "real-time bidding" (enchère en temps réel en anglais), communément appelé RTB est une technologie utilisée dans la publicité en ligne qui consiste à vendre en temps réel et au plus offrant une impression publicitaire donnée. Les annonceurs choisissent ou non d'enchérir et à quel prix en fonction des caractéristiques comme la taille de la bannière, le contexte de la page web ou encore l'endroit et le moment auxquels elle est visualisée. Les campagnes en real-time bidding, souvent confiées par les annonceurs à des trading desks, sont censées cibler uniquement les internautes jugés pertinents dans le cadre d'une campagne annonceur, et ainsi limiter la déperdition sur cible.
CPI is an acronym used to denote cost per install or cost per installation.The CPI is an indicator of the effectiveness and profitability of campaigns and marketing materials used in particular by the publishers of applications for smartphones or tablets or by the publishers of social games diffused on Facebook. The CPI is a very valuable KPI in application promotion strategies that can be usefully complemented by data on the subsequent use of installed applications.The CPI is also commonly used as a marketing analysis indicator for software publishers for paid and/or evaluation versions. The term CPI may also refer to the method of billing used by certain providers or platforms specialized in the promotion of mobile applications. In this case, the advertiser who wants to promote his application is billed to the actual installation of his application. An interesting look at the strengths and weaknesses of application promotion bills to the CPI.
CPV is the acronym commonly used to refer to (cost per view) or (cost per view) in advertising, but for some time it may also be a cost per visit. The CPV is an advertising space billing method that was first used for advertising banners on the Internet at the time when it was considered that a banner displayed was a banner seen. The concept of CPV was then linked to that of CPM. The concept of CPV was then used to address the problem of the visibility of display advertising and in this context, only commercials technically analyzed as visible in the sense of the MRC are counted and invoiced (for more details see the CPMV principle). The CPV is also used for video advertising (see CPV video) and now wins the digital display in outdoor advertising.
CPC is an acronym commonly used to refer to (Cost Per Click) which is a method of billing advertising space or marketing actions commonly used on the Internet. CPC is the most commonly used method of billing for commercial links, but it is also used in affiliation, display advertising (for particular retargeting campaigns) and in the field of email marketing acquisition. CPC (Cost per Click) also known as Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. CPC (Cost per Click) is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.