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CPC, CPM, CPL
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CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - CPV (Cost per View)


(CPA) Cost per Action

The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).


(CPV) Cost per View

CPV is the acronym commonly used to refer to (cost per view) or (cost per view) in advertising, but for some time it may also be a cost per visit. The CPV is an advertising space billing method that was first used for advertising banners on the Internet at the time when it was considered that a banner displayed was a banner seen. The concept of CPV was then linked to that of CPM. The concept of CPV was then used to address the problem of the visibility of display advertising and in this context, only commercials technically analyzed as visible in the sense of the MRC are counted and invoiced (for more details see the CPMV principle). The CPV is also used for video advertising (see CPV video) and now wins the digital display in outdoor advertising.


(CPL) Cost per Lead

CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.


(RTB) Real-Time Bidding

Le RTB "real-time bidding" (enchère en temps réel en anglais), communément appelé RTB est une technologie utilisée dans la publicité en ligne qui consiste à vendre en temps réel et au plus offrant une impression publicitaire donnée. Les annonceurs choisissent ou non d'enchérir et à quel prix en fonction des caractéristiques comme la taille de la bannière, le contexte de la page web ou encore l'endroit et le moment auxquels elle est visualisée. Les campagnes en real-time bidding, souvent confiées par les annonceurs à des trading desks, sont censées cibler uniquement les internautes jugés pertinents dans le cadre d'une campagne annonceur, et ainsi limiter la déperdition sur cible.

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