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CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - CPV (Cost per View)


(CPI) Cost per Install

CPI is an acronym used to denote cost per install or cost per installation.The CPI is an indicator of the effectiveness and profitability of campaigns and marketing materials used in particular by the publishers of applications for smartphones or tablets or by the publishers of social games diffused on Facebook. The CPI is a very valuable KPI in application promotion strategies that can be usefully complemented by data on the subsequent use of installed applications.The CPI is also commonly used as a marketing analysis indicator for software publishers for paid and/or evaluation versions. The term CPI may also refer to the method of billing used by certain providers or platforms specialized in the promotion of mobile applications. In this case, the advertiser who wants to promote his application is billed to the actual installation of his application. An interesting look at the strengths and weaknesses of application promotion bills to the CPI.


(RTB) Real-Time Bidding

Le RTB "real-time bidding" (enchère en temps réel en anglais), communément appelé RTB est une technologie utilisée dans la publicité en ligne qui consiste à vendre en temps réel et au plus offrant une impression publicitaire donnée. Les annonceurs choisissent ou non d'enchérir et à quel prix en fonction des caractéristiques comme la taille de la bannière, le contexte de la page web ou encore l'endroit et le moment auxquels elle est visualisée. Les campagnes en real-time bidding, souvent confiées par les annonceurs à des trading desks, sont censées cibler uniquement les internautes jugés pertinents dans le cadre d'une campagne annonceur, et ainsi limiter la déperdition sur cible.


(CPL) Cost per Lead

CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.


(CPA) Cost per Action

The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).

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