DSP is the acronym for (Demand Side Platform). A DSP platform is a service allowing advertisers, trading desk and agencies to optimize their purchases of display advertising space. The purchase by an optimization platform is mainly on the different ad exchanges of the market. DSP platforms generally work in real-time in RTB logic. When a campaign is programmed and defined through its targeting criteria by a buyer, the optimization platform searches for available impressions at the lowest cost. A DSP platform can also realize adaptations during the campaign to select the creations, supports and targeting criteria ensuring the best return on investment according to the objectives of campaigns (clicks, conversions, etc.). Some solutions go so far as to analyze the contents and amounts of sales generated in their optimization process. The DSPs are the counterpart of the buyers of the SSP listed sites editors supports. The role of the DSP in the RTB eco-system.
A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. The payment gateway may be provided by a bank to its customers, but can be provided by a specialised financial service provider as a separate service, such as a payment service provider. A payment gateway facilitates a payment transaction by the transfer of information between a payment portal (such as a website, mobile phone or interactive voice response service) and the front end processor or acquiring bank.
Mobile payment or Mobile Billing (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device. Instead of paying with cash, cheque (or check), or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only recently that the technology to support such systems has become widely available. Direct mobile billing, also called direct to bill, is a method of paying for merchandise by charging the purchase to a cellular telephone (mobile phone) account. At the time of checkout, the customer selects the mobile billing option on a smartphone and follows a two-factor authentication procedure. After the authentication, which usually involves a PIN (personal identification number) and one-time password, the consumer's mobile account is charged for the amount of the purchase, plus applicable taxes and, in some cases, a processing fee. Direct mobile billing does not require any previous registration, and it does not involve any other sources of funding such as credit cards or bank accounts. Direct mobile billing has gained widespread popularity in Asia and Europe, and is gradually catching on in the United States as concerns about privacy and security are being addressed.
Content marketing is a marketing technique of creating and distributing relevant content to reach, acquire and engage a target audience with the goal of turning customer actions into action (profitable). But you are certainly aware of this fact: content marketing is unavoidable today and will be even more so in the future. More than a mere fashion effect, content marketing has emerged over the past two decades as a fundamental trend, a true corollary to the shift of audiences to new media and new modes of content consumption. A trend widely adopted by brands regardless of their size, which today are a large majority to develop content strategies whose budgets keep increasing. Moving away from push marketing techniques, content marketing is more associated with pull marketing. It allows to build a relation with its target thanks to interesting or entertaining contents, excluding any dimensions too commercial. Although the content must somehow promote a product or service and ultimately generate a positive ROI, the key is to bring added value to the user, via practical advice, educational content, emotional connection.
A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks.They are usually broken down into two types: front-end and back-end. Front-end processors have connections to various card associations and supply authorization and settlement services to the merchant banks merchants. Back-end processors accept settlements from front-end processors and, via The Federal Reserve Bank for example, move the money from the issuing bank to the merchant bank. In an operation that will usually take a few seconds, the payment processor will both check the details received by forwarding them to the respective card's issuing bank or card association for verification, and also carry out a series of anti-fraud measures against the transaction. Additional parameters, including the card's country of issue and its previous payment history, are also used to gauge the probability of the transaction being approved. Once the payment processor has received confirmation that the credit card details have been verified, the information will be relayed back via the payment gateway to the merchant, who will then complete the payment transaction. If verification is denied by the card association, the payment processor will relay the information to the merchant, who will then decline the transaction.
PSP (Payment Service Provider) a offers shops online services for accepting electronic payments by a variety of payment methods including credit card, bank-based payments such as direct debit, bank transfer, and real-time bank transfer based on online banking. Typically, they use a software as a service model and form a single payment gateway for their clients (merchants) to multiple payment methods. Typically, a PSP can connect to multiple acquiring banks, card, and payment networks. In many cases, the PSP will fully manage these technical connections, relationships with the external network, and bank accounts. This makes the merchant less dependent on financial institutions and free from the task of establishing these connections directly, especially when operating internationally. Furthermore, by negotiating bulk deals they can often offer cheaper fees. Furthermore, a full-service PSP can offer risk management services for card and bank based payments, transaction payment matching, reporting, fund remittance and fraud protection in addition to multi-currency functionality and services. Some PSPs provide services to process other next generation methods (payment systems) including cash payments, wallets, prepaid cards or vouchers, and even paper or e-check processing. A PSP is thus a much broader term than a payment gateway which is how the payment card industry refers to them. PSP fees are typically levied in one of two ways: as a percentage of each transaction or a fixed cost per transaction.
Wallet Payement (WP) or Digital Wallet (DW) . A digital wallet refers to an electronic device that allows an individual to make electronic transactions. This can include purchasing items on-line with a computer or using a smartphone to purchase something at a store. An individual's bank account can also be linked to the digital wallet. They might also have their driver's license, health card, loyalty card(s) and other ID documents stored on the phone. The credentials can be passed to a merchant's terminal wirelessly via near field communication (NFC). Increasingly, digital wallets are being made not just for basic financial transactions but to also authenticate the holder's credentials. For example, a digital wallet could verify the age of the buyer to the store while purchasing alcohol. The system has already gained popularity in Japan, where digital wallets are known as wallet mobiles.
Processing by Credit Card - Debit Card - Wire Transfert - Gateway Payment - Wallet Payment - Mobile Billing - IPS Billing - Micropayment SMS and Audiotel