PPA = (Pay per Action) - PPF = (Pay per Free Registration) - PPI = (Pay per Install) - PPL = (Pay per lead) - PPM = (Pay for one thousand) - PPS = (Pay per Sale) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
PPA or (Pay per Acquisition) (PPA) is pay per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (contact request, newsletter sign up, registration, subscription) Direct response advertisers often consider PPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred. The desired acquisition to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in a desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a pay per acquisition basis, but this form of Mobile Platform, Dating Platform, Adult VOD Platform, is most often referred to as (per inquiry). Although less common, print media will also sometimes be sold on a PPA basis.
Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website. In many cases, it is impractical to track all the sales generated by an advertisement. However, it is more easily tracked for full online transactions such as selling songs directly on the internet. Unique identifiers, which can be stored in cookies or included in the URL, are used to track the movement of the prospective buyer to ensure that all such sales are attributed to the advertisement in question. Stands for (Pay Per Sale) PPS is a type of online advertising where a web publisher is paid a commission for each sale generated by his website. It is a more specific version of the CPA model and is commonly used in affiliate marketing.