CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).
DSP is the acronym for (Demand Side Platform). A DSP platform is a service allowing advertisers, trading desk and agencies to optimize their purchases of display advertising space. The purchase by an optimization platform is mainly on the different ad exchanges of the market. DSP platforms generally work in real-time in RTB logic. When a campaign is programmed and defined through its targeting criteria by a buyer, the optimization platform searches for available impressions at the lowest cost. A DSP platform can also realize adaptations during the campaign to select the creations, supports and targeting criteria ensuring the best return on investment according to the objectives of campaigns (clicks, conversions, etc.). Some solutions go so far as to analyze the contents and amounts of sales generated in their optimization process. The DSPs are the counterpart of the buyers of the SSP listed sites editors supports. The role of the DSP in the RTB eco-system.