thewebbiz.xyz


Bitter Strawberry: bitterstrawberry.com

bitterstrawberry.com


Bitter Strawberry
CPA
ALL COUNTRY
Rank Quality 4




CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)


(CPI) Cost per Install

CPI is an acronym used to denote cost per install or cost per installation.The CPI is an indicator of the effectiveness and profitability of campaigns and marketing materials used in particular by the publishers of applications for smartphones or tablets or by the publishers of social games diffused on Facebook. The CPI is a very valuable KPI in application promotion strategies that can be usefully complemented by data on the subsequent use of installed applications.The CPI is also commonly used as a marketing analysis indicator for software publishers for paid and/or evaluation versions. The term CPI may also refer to the method of billing used by certain providers or platforms specialized in the promotion of mobile applications. In this case, the advertiser who wants to promote his application is billed to the actual installation of his application. An interesting look at the strengths and weaknesses of application promotion bills to the CPI.


(RTB) Real-Time Bidding

Le RTB "real-time bidding" (enchère en temps réel en anglais), communément appelé RTB est une technologie utilisée dans la publicité en ligne qui consiste à vendre en temps réel et au plus offrant une impression publicitaire donnée. Les annonceurs choisissent ou non d'enchérir et à quel prix en fonction des caractéristiques comme la taille de la bannière, le contexte de la page web ou encore l'endroit et le moment auxquels elle est visualisée. Les campagnes en real-time bidding, souvent confiées par les annonceurs à des trading desks, sont censées cibler uniquement les internautes jugés pertinents dans le cadre d'une campagne annonceur, et ainsi limiter la déperdition sur cible.

    Mobile Advertise

List of Mobile Platform in alphabetical order