CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).
Revenue Sharing or Revenue Share is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance. Revenue Share in Internet marketing is also known as cost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% of affiliate marketing programs, primarily dominated by online retailers such as Amazon and eBay. The Revenue Share is a very remunerated mode in gambling, adult, dating, live show, mobile. Beyond the traditional CPA fees, in this case the registration and deposit of money of the Net surfers, Revenue Share proposes to the affiliates to receive a percentage of everything that will deposit the user on his account of gambling, adult, dating, live show, mobile, For a given period (usually 1 to 12 months). This prompts the publisher and pushes him to send qualified traffic since, the more the surfer will spend on the advertiser's site, the more commission he will receive.