CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPC is an acronym commonly used to refer to (Cost Per Click) which is a method of billing advertising space or marketing actions commonly used on the Internet. CPC is the most commonly used method of billing for commercial links, but it is also used in affiliation, display advertising (for particular retargeting campaigns) and in the field of email marketing acquisition. CPC (Cost per Click) also known as Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. CPC (Cost per Click) is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.
Revenue Sharing or Revenue Share is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance. Revenue Share in Internet marketing is also known as cost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% of affiliate marketing programs, primarily dominated by online retailers such as Amazon and eBay. The Revenue Share is a very remunerated mode in gambling, adult, dating, live show, mobile. Beyond the traditional CPA fees, in this case the registration and deposit of money of the Net surfers, Revenue Share proposes to the affiliates to receive a percentage of everything that will deposit the user on his account of gambling, adult, dating, live show, mobile, For a given period (usually 1 to 12 months). This prompts the publisher and pushes him to send qualified traffic since, the more the surfer will spend on the advertiser's site, the more commission he will receive.