CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
Content marketing is a marketing technique of creating and distributing relevant content to reach, acquire and engage a target audience with the goal of turning customer actions into action (profitable). But you are certainly aware of this fact: content marketing is unavoidable today and will be even more so in the future. More than a mere fashion effect, content marketing has emerged over the past two decades as a fundamental trend, a true corollary to the shift of audiences to new media and new modes of content consumption. A trend widely adopted by brands regardless of their size, which today are a large majority to develop content strategies whose budgets keep increasing. Moving away from push marketing techniques, content marketing is more associated with pull marketing. It allows to build a relation with its target thanks to interesting or entertaining contents, excluding any dimensions too commercial. Although the content must somehow promote a product or service and ultimately generate a positive ROI, the key is to bring added value to the user, via practical advice, educational content, emotional connection.
Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Referral marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy. This can be accomplished by encouraging and rewarding customers, and a wide variety of other contacts, to recommend products and services from consumer and B2B brands, both online and offline. Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially increase brand awareness, referrals and, ultimately, revenue. Many platforms allow organizations to see their referral marketing return on investment (ROI), and to optimize their campaigns to improve results. Many of the newest systems provide users with the same experience whether they are on a desktop or mobile device. Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned.