CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
Revenue Sharing or Revenue Share is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance. Revenue Share in Internet marketing is also known as cost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% of affiliate marketing programs, primarily dominated by online retailers such as Amazon and eBay. The Revenue Share is a very remunerated mode in gambling, adult, dating, live show, mobile. Beyond the traditional CPA fees, in this case the registration and deposit of money of the Net surfers, Revenue Share proposes to the affiliates to receive a percentage of everything that will deposit the user on his account of gambling, adult, dating, live show, mobile, For a given period (usually 1 to 12 months). This prompts the publisher and pushes him to send qualified traffic since, the more the surfer will spend on the advertiser's site, the more commission he will receive.
Content marketing is a marketing technique of creating and distributing relevant content to reach, acquire and engage a target audience with the goal of turning customer actions into action (profitable). But you are certainly aware of this fact: content marketing is unavoidable today and will be even more so in the future. More than a mere fashion effect, content marketing has emerged over the past two decades as a fundamental trend, a true corollary to the shift of audiences to new media and new modes of content consumption. A trend widely adopted by brands regardless of their size, which today are a large majority to develop content strategies whose budgets keep increasing. Moving away from push marketing techniques, content marketing is more associated with pull marketing. It allows to build a relation with its target thanks to interesting or entertaining contents, excluding any dimensions too commercial. Although the content must somehow promote a product or service and ultimately generate a positive ROI, the key is to bring added value to the user, via practical advice, educational content, emotional connection.