CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.
DSP is the acronym for (Demand Side Platform). A DSP platform is a service allowing advertisers, trading desk and agencies to optimize their purchases of display advertising space. The purchase by an optimization platform is mainly on the different ad exchanges of the market. DSP platforms generally work in real-time in RTB logic. When a campaign is programmed and defined through its targeting criteria by a buyer, the optimization platform searches for available impressions at the lowest cost. A DSP platform can also realize adaptations during the campaign to select the creations, supports and targeting criteria ensuring the best return on investment according to the objectives of campaigns (clicks, conversions, etc.). Some solutions go so far as to analyze the contents and amounts of sales generated in their optimization process. The DSPs are the counterpart of the buyers of the SSP listed sites editors supports. The role of the DSP in the RTB eco-system.