CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
Mobile payment or Mobile Billing (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device. Instead of paying with cash, cheque (or check), or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only recently that the technology to support such systems has become widely available. Direct mobile billing, also called direct to bill, is a method of paying for merchandise by charging the purchase to a cellular telephone (mobile phone) account. At the time of checkout, the customer selects the mobile billing option on a smartphone and follows a two-factor authentication procedure. After the authentication, which usually involves a PIN (personal identification number) and one-time password, the consumer's mobile account is charged for the amount of the purchase, plus applicable taxes and, in some cases, a processing fee. Direct mobile billing does not require any previous registration, and it does not involve any other sources of funding such as credit cards or bank accounts. Direct mobile billing has gained widespread popularity in Asia and Europe, and is gradually catching on in the United States as concerns about privacy and security are being addressed.
Le RTB "real-time bidding" (enchère en temps réel en anglais), communément appelé RTB est une technologie utilisée dans la publicité en ligne qui consiste à vendre en temps réel et au plus offrant une impression publicitaire donnée. Les annonceurs choisissent ou non d'enchérir et à quel prix en fonction des caractéristiques comme la taille de la bannière, le contexte de la page web ou encore l'endroit et le moment auxquels elle est visualisée. Les campagnes en real-time bidding, souvent confiées par les annonceurs à des trading desks, sont censées cibler uniquement les internautes jugés pertinents dans le cadre d'une campagne annonceur, et ainsi limiter la déperdition sur cible.