CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
DSP is the acronym for (Demand Side Platform). A DSP platform is a service allowing advertisers, trading desk and agencies to optimize their purchases of display advertising space. The purchase by an optimization platform is mainly on the different ad exchanges of the market. DSP platforms generally work in real-time in RTB logic. When a campaign is programmed and defined through its targeting criteria by a buyer, the optimization platform searches for available impressions at the lowest cost. A DSP platform can also realize adaptations during the campaign to select the creations, supports and targeting criteria ensuring the best return on investment according to the objectives of campaigns (clicks, conversions, etc.). Some solutions go so far as to analyze the contents and amounts of sales generated in their optimization process. The DSPs are the counterpart of the buyers of the SSP listed sites editors supports. The role of the DSP in the RTB eco-system.
CPV is the acronym commonly used to refer to (cost per view) or (cost per view) in advertising, but for some time it may also be a cost per visit. The CPV is an advertising space billing method that was first used for advertising banners on the Internet at the time when it was considered that a banner displayed was a banner seen. The concept of CPV was then linked to that of CPM. The concept of CPV was then used to address the problem of the visibility of display advertising and in this context, only commercials technically analyzed as visible in the sense of the MRC are counted and invoiced (for more details see the CPMV principle). The CPV is also used for video advertising (see CPV video) and now wins the digital display in outdoor advertising.