CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPI is an acronym used to denote cost per install or cost per installation.The CPI is an indicator of the effectiveness and profitability of campaigns and marketing materials used in particular by the publishers of applications for smartphones or tablets or by the publishers of social games diffused on Facebook. The CPI is a very valuable KPI in application promotion strategies that can be usefully complemented by data on the subsequent use of installed applications.The CPI is also commonly used as a marketing analysis indicator for software publishers for paid and/or evaluation versions. The term CPI may also refer to the method of billing used by certain providers or platforms specialized in the promotion of mobile applications. In this case, the advertiser who wants to promote his application is billed to the actual installation of his application. An interesting look at the strengths and weaknesses of application promotion bills to the CPI.
Mobile payment or Mobile Billing (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device. Instead of paying with cash, cheque (or check), or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only recently that the technology to support such systems has become widely available. Direct mobile billing, also called direct to bill, is a method of paying for merchandise by charging the purchase to a cellular telephone (mobile phone) account. At the time of checkout, the customer selects the mobile billing option on a smartphone and follows a two-factor authentication procedure. After the authentication, which usually involves a PIN (personal identification number) and one-time password, the consumer's mobile account is charged for the amount of the purchase, plus applicable taxes and, in some cases, a processing fee. Direct mobile billing does not require any previous registration, and it does not involve any other sources of funding such as credit cards or bank accounts. Direct mobile billing has gained widespread popularity in Asia and Europe, and is gradually catching on in the United States as concerns about privacy and security are being addressed.