CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPC is an acronym commonly used to refer to (Cost Per Click) which is a method of billing advertising space or marketing actions commonly used on the Internet. CPC is the most commonly used method of billing for commercial links, but it is also used in affiliation, display advertising (for particular retargeting campaigns) and in the field of email marketing acquisition. CPC (Cost per Click) also known as Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. CPC (Cost per Click) is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.
Content marketing is a marketing technique of creating and distributing relevant content to reach, acquire and engage a target audience with the goal of turning customer actions into action (profitable). But you are certainly aware of this fact: content marketing is unavoidable today and will be even more so in the future. More than a mere fashion effect, content marketing has emerged over the past two decades as a fundamental trend, a true corollary to the shift of audiences to new media and new modes of content consumption. A trend widely adopted by brands regardless of their size, which today are a large majority to develop content strategies whose budgets keep increasing. Moving away from push marketing techniques, content marketing is more associated with pull marketing. It allows to build a relation with its target thanks to interesting or entertaining contents, excluding any dimensions too commercial. Although the content must somehow promote a product or service and ultimately generate a positive ROI, the key is to bring added value to the user, via practical advice, educational content, emotional connection.