CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPC is an acronym commonly used to refer to (Cost Per Click) which is a method of billing advertising space or marketing actions commonly used on the Internet. CPC is the most commonly used method of billing for commercial links, but it is also used in affiliation, display advertising (for particular retargeting campaigns) and in the field of email marketing acquisition. CPC (Cost per Click) also known as Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. CPC (Cost per Click) is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.
DSP is the acronym for (Demand Side Platform). A DSP platform is a service allowing advertisers, trading desk and agencies to optimize their purchases of display advertising space. The purchase by an optimization platform is mainly on the different ad exchanges of the market. DSP platforms generally work in real-time in RTB logic. When a campaign is programmed and defined through its targeting criteria by a buyer, the optimization platform searches for available impressions at the lowest cost. A DSP platform can also realize adaptations during the campaign to select the creations, supports and targeting criteria ensuring the best return on investment according to the objectives of campaigns (clicks, conversions, etc.). Some solutions go so far as to analyze the contents and amounts of sales generated in their optimization process. The DSPs are the counterpart of the buyers of the SSP listed sites editors supports. The role of the DSP in the RTB eco-system.