CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
CPV is the acronym commonly used to refer to (cost per view) or (cost per view) in advertising, but for some time it may also be a cost per visit. The CPV is an advertising space billing method that was first used for advertising banners on the Internet at the time when it was considered that a banner displayed was a banner seen. The concept of CPV was then linked to that of CPM. The concept of CPV was then used to address the problem of the visibility of display advertising and in this context, only commercials technically analyzed as visible in the sense of the MRC are counted and invoiced (for more details see the CPMV principle). The CPV is also used for video advertising (see CPV video) and now wins the digital display in outdoor advertising.
Content marketing is a marketing technique of creating and distributing relevant content to reach, acquire and engage a target audience with the goal of turning customer actions into action (profitable). But you are certainly aware of this fact: content marketing is unavoidable today and will be even more so in the future. More than a mere fashion effect, content marketing has emerged over the past two decades as a fundamental trend, a true corollary to the shift of audiences to new media and new modes of content consumption. A trend widely adopted by brands regardless of their size, which today are a large majority to develop content strategies whose budgets keep increasing. Moving away from push marketing techniques, content marketing is more associated with pull marketing. It allows to build a relation with its target thanks to interesting or entertaining contents, excluding any dimensions too commercial. Although the content must somehow promote a product or service and ultimately generate a positive ROI, the key is to bring added value to the user, via practical advice, educational content, emotional connection.