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CPA = (Cost per Action) - CPC (Cost per Click) - CPI (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - DSP = (Demand Side Platform) - MB = (Mobile Billing) - MC = (Mobile Content) - PPL = (Pay per lead) - PPA = (Pay per Action) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)


(CPI) Cost per Install

CPI is an acronym used to denote cost per install or cost per installation.The CPI is an indicator of the effectiveness and profitability of campaigns and marketing materials used in particular by the publishers of applications for smartphones or tablets or by the publishers of social games diffused on Facebook. The CPI is a very valuable KPI in application promotion strategies that can be usefully complemented by data on the subsequent use of installed applications.The CPI is also commonly used as a marketing analysis indicator for software publishers for paid and/or evaluation versions. The term CPI may also refer to the method of billing used by certain providers or platforms specialized in the promotion of mobile applications. In this case, the advertiser who wants to promote his application is billed to the actual installation of his application. An interesting look at the strengths and weaknesses of application promotion bills to the CPI.


(RS) Revenue Share

Revenue Sharing or Revenue Share is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance. Revenue Share in Internet marketing is also known as cost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% of affiliate marketing programs, primarily dominated by online retailers such as Amazon and eBay. The Revenue Share is a very remunerated mode in gambling, adult, dating, live show, mobile. Beyond the traditional CPA fees, in this case the registration and deposit of money of the Net surfers, Revenue Share proposes to the affiliates to receive a percentage of everything that will deposit the user on his account of gambling, adult, dating, live show, mobile, For a given period (usually 1 to 12 months). This prompts the publisher and pushes him to send qualified traffic since, the more the surfer will spend on the advertiser's site, the more commission he will receive.

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