PPA = (Pay per Action) - PPF = (Pay per Free Registration) - PPI = (Pay per Install) - PPL = (Pay per lead) - PPM = (Pay for one thousand) - PPS = (Pay per Sale) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).
CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.
A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks.They are usually broken down into two types: front-end and back-end. Front-end processors have connections to various card associations and supply authorization and settlement services to the merchant banks merchants. Back-end processors accept settlements from front-end processors and, via The Federal Reserve Bank for example, move the money from the issuing bank to the merchant bank. In an operation that will usually take a few seconds, the payment processor will both check the details received by forwarding them to the respective card's issuing bank or card association for verification, and also carry out a series of anti-fraud measures against the transaction. Additional parameters, including the card's country of issue and its previous payment history, are also used to gauge the probability of the transaction being approved. Once the payment processor has received confirmation that the credit card details have been verified, the information will be relayed back via the payment gateway to the merchant, who will then complete the payment transaction. If verification is denied by the card association, the payment processor will relay the information to the merchant, who will then decline the transaction.
The PPL (Pay Per Lead) is one of the modes of remuneration used in the field of affiliation. The affiliate is then paid in proportion to the number of leads received by the affiliator for visitors from the affiliate's site. The nature of leads and information required to identify prospects are defined in the conditions of the affiliate program. These can be requests for contact or quotation, registration of a newsletter, or downloading an e-book. The objective is above all to constitute a pool of prospects for the affiliate. In the case of the Pay Per Lead, a lump sum remuneration is usually fixed per form submission. Modulations may appear depending on the nature of the request or other criteria, such as whether the prospect is geolocated or not.This type of commissioning is a compromise between click-through (PPC) and proportional commissioning To revenue generated. In the second case, the remuneration of the affiliate is proportional to the commercial performance of the affiliate, which makes it difficult to control. Pay Per Lead requires sending targeted leads to the affiliate site in order to maximize the conversion rate, but generally permits and at this condition a remuneration often more advantageous than the PPC. One of the disadvantages of the PPL is that, It is sometimes difficult for the affiliate to check how many forms have actually been submitted, since the latter does not have access to the affiliate's website, where the lead capture form is located.
Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website. In many cases, it is impractical to track all the sales generated by an advertisement. However, it is more easily tracked for full online transactions such as selling songs directly on the internet. Unique identifiers, which can be stored in cookies or included in the URL, are used to track the movement of the prospective buyer to ensure that all such sales are attributed to the advertisement in question. Stands for (Pay Per Sale) PPS is a type of online advertising where a web publisher is paid a commission for each sale generated by his website. It is a more specific version of the CPA model and is commonly used in affiliate marketing.
Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Referral marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy. This can be accomplished by encouraging and rewarding customers, and a wide variety of other contacts, to recommend products and services from consumer and B2B brands, both online and offline. Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially increase brand awareness, referrals and, ultimately, revenue. Many platforms allow organizations to see their referral marketing return on investment (ROI), and to optimize their campaigns to improve results. Many of the newest systems provide users with the same experience whether they are on a desktop or mobile device. Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned.
Revenue Sharing or Revenue Share is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance. Revenue Share in Internet marketing is also known as cost per sale, in which the cost of advertising is determined by the revenue generated as a result of the advertisement itself. This method accounts for about 80% of affiliate marketing programs, primarily dominated by online retailers such as Amazon and eBay. The Revenue Share is a very remunerated mode in gambling, adult, dating, live show, mobile. Beyond the traditional CPA fees, in this case the registration and deposit of money of the Net surfers, Revenue Share proposes to the affiliates to receive a percentage of everything that will deposit the user on his account of gambling, adult, dating, live show, mobile, For a given period (usually 1 to 12 months). This prompts the publisher and pushes him to send qualified traffic since, the more the surfer will spend on the advertiser's site, the more commission he will receive.
PPA or (Pay per Acquisition) (PPA) is pay per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (contact request, newsletter sign up, registration, subscription) Direct response advertisers often consider PPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred. The desired acquisition to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in a desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a pay per acquisition basis, but this form of Mobile Platform, Dating Platform, Adult VOD Platform, is most often referred to as (per inquiry). Although less common, print media will also sometimes be sold on a PPA basis.